Brand positioning and strategy is the crux of branding – and it’s this stage that differentiates us to our competitors. You need to carve out your unique position in the market and define your brand clearly so your customers and staff know exactly who you are and why they should deal with you. It is critical to under-pinning all creative work to follow.
Our process includes:
- Current Brand Assessment
- Stakeholder workshop
- Competitor/Market Assessment
- Client/partner depth interviews
- Brand Value Matrix
- Towards A Positioning
- What | How | Why
- Brand Personality & Values
- Brand Statements, Tag Lines, Descriptions
At the end of this stage we deliver a BRAND POSITIONING BLUEPRINT™, which is used as the basis for the Brand Design stage.