The word ‘brand’ dates back to ancient camel herders who marked their animals with a hot iron. The concept holds true today as the visual representation of an organisation, however it tends to focus more on cultural and marketing initiatives. Good branding has the following benefits:

EXTERNAL BENEFITS

• Market recognition
• Increases interaction and consumption
• Meets the demands of a visual-savvy market

INTERNAL BENEFITS

• Influences culture such as pride and attitude
• Staff understand products & services
• Smoother production of marketing collateral.