Company

Studio desks

People

Tim Dove

Branding Director

SKILLS
Brand Strategy & Positioning, Branding, Account Mgmt, Marketing, Web Development

EXPERIENCE
With over 15 years experience, Tim is a leading brand specialist with international brand awards. He has worked on some of the world’s biggest brands including Sky News, BT, Cardiff airport, BBC. Notable recent work for Mercy Hospice, Hobson Leavy, Qual IT, Proactive4Health, Intra image guided healthcare, and Fulton Hogan.

Contact

 

Adam Errington

Creative Director

SKILLS
Branding, Design, Illustration, Copywriting, Web Development

EXPERIENCE
Adam has over 20 years experience in branding, design and illustration. Gold award in the NZ Best Design Awards and international awards. Worked for Grey Advertising London and St Lukes Advertising London. Notable work for Vodafone, AMP, Coruba, Qual IT, Liquid IT, Proactive, Immigration NZ, MBIE, Māori Tourism.

 

David Johnson

Web Dev Director

SKILLS
Website Development, WordPress dev, CMS Dev, Database, eCommerce, SEO, Web Support.

EXPERIENCE
David has worked as a web professional for 20 years developing both corporate and government websites. He his experience of digital strategy + brand is unique. His expertise covers coding, e-commerce, cyber security, database, hosting and education.

 

Rob McAlister

Design Director

SKILLS
Design, Web UI, Typography, Publications, Packaging, Point of Sale

EXPERIENCE
Rob has 30 years experience in design and production. Rob has received gold in NZ Pride In Print Awards. Studio manager for two marketing & design companies in New Zealand and an agency in London. Notable projects include the New Zealand Council of Educational Research (NZCER), Gordon Harris, Cancer Society sunscreen range.

 

Lisa Gregory

Researcher

SKILLS
Qualitative Research, Market & Consumer Segmentation, Advertising & Design Testing, Brand Evaluation.

EXPERIENCE
Lisa has 18 years research experience in identifying the ‘gold dust’ that influences consumers at a rational and emotional level. With a degree in Psychology from Massey University Lisa’s former experience includes Senior Research Exec at Research International and Senior Research Planner at Clemenger BBDO.

Contractors

Specialised network

As an agency we are expert in procuring and managing specialist skills on brand rollout projects. We have proven working relationships in specialist areas of Animation, Video, Writing, Printing and Signage.

 

Milestones

2017

Transform International Award – Silver for brand strategy and design.
Keola construction management – rebranding a Fast 50 company.
Integrate.ai – branding for the Toronto based artificial intelligence consultancy.

2016

International Branding Awards – Gold and Silver awards.
Hobson Leavy – rebranding NZ’s largest executive search company.
Liquid IT – brand positioning and design.

2015

Proactive – rebranding NZ’s leading transformative rehabilitation provider.
Te Matatini Festival – programme design for NZ’s Kapa Haka festival.
Technical Spatial – brand and web development for Australian engineering company.

2014

Ngāti Rangi – iwi branding.
Marmalada – branding and website for gold-award winning food manufacturer.
Oppenheimer – branding and website for leading food ingredient company.

2013

Trail Fund – branding to support NZ mountain biking trails
Māori Wardens – brand refresh including training booklet, badge wallets and forms.
Qual IT award badge system – for IT testing and IT skill levels.

2012

Airlab – brand refresh and new website.
Māori Battalion – commemorative booklet and function.
Ngā Pū Waea – branding for the New Zealand broadband roll out working group.

2011

Sun Smart – designed a new graphic tool  for the UV Sun Alerts for news media.
Aura Software interface – design and graphics for leading edge security software.
Webweka – branding and design for a new DIY website that uses ruby on rails coding.

2010

Cluster Creative website – new CMS website, database, job log.
Māori Language Week – branding and book.
Matariki Book 
– Redesign and special printing.

2009

Ultra Sunscreen – New packaging for Cancer Society Ultra range, summer 2010.
IBEX (now VERON) – Direct mail incorporating animation on branded ipod with packaging.

2008

AMP KiwiSaver Scheme – Sub branding to create point of difference in this new market.
Kokiri Magazine – Re-design of this long standing Govt Maori publication. Creation of a new e-newsletter.

2007

PAT Reading – Design of the PAT tests for NZ schools curriculum.
Tranzqual ITO Rebranded – Long awaited new naming and brand design.
Elements Skin Care – Major brand evolution to incorporate new products. Released in Farmers stores nationwide.

2006

Cluster Cuba Party – Warming up winter with Mojitas and funky Cuban beats.
AMP Scholarships – New branding for a new generation of scholarships.
Financial advisers branding – AMP adviser network branding and rollout

2005

Vodafone – Cluster designs a large corporate presentation to the banking sector.
Elements
 – Cancer Society – New branding and packaging released to NZ Market.
Sunscreen Cancer Society – NZ’s best selling sunscreen – branding

2004

Kaweka rollout – Cluster brands a new, high quality, ready-to-eat meal for the New Zealand market.
NZ Immigration – Cluster designs he new brand and visual identity, globally.
Pride in Print Awards – New Zealand Dairy Board wins Gold and Telstra Golf packaging wins highly commended.

2003

Coruba – Coruba brand evolved to target a more sophisticated market. New RTD packaging.
Dynalink conference – Cluster presents Dynalink brand evolution to key stakeholders at annual conference in Noosa, Australia.
UVI Index – Cluster designed the UVI Index – the international standard measurement of radiation from the sun.

2002

NZ Golf Open – Cluster completes event branding for Telstra, the major sponsor.
Vice Cafe brand launched – Black lids used on takeaway coffee cups for the first time in NZ.
Te Manawa brand launched – The Manawatu’s Museum, Science Centre and Art Gallery combined to form one unified brand – Te Manawa.

2001

Dynalink sponsored rally car – wins Rally of New Zealand, two years running.
International Collaboration – Client in London, designed in Sydney, produced in Wellington by Cluster.
Going for Gold wins Media Award – Educational resource booklet about Olympics wins ACME ‘Best of Show’ in Washington for information design.

2000

Exporting Services – Ongoing commissions from UK illustration agency.
Active Voices publication reprinted – Educational booklet about the electoral process is reprinted due to popularity of content and design.
Saturn TV – Cluster asked to improve Saturn TV mag. Readership jumps. Cluster commissioned to evolve whole Saturn brand.

1999

Cluster Creative is formed – Three designers with local and overseas experience.
Cluster Studio – Premises on Willis street leased and renovated.

Experience

History

Cluster was founded in 1999 and is a brand transformation agency with recent NZ and international awards to prove it. Our services revolve around a core premise of evolving brands into a more valuable entity – for customers, employees and stakeholders.

Reputation

Cluster has a strong reputation and is also respected as a leading agency for Māori branding and design. Clients include Proactive, Te Puni Kōkiri, Māori Tourism, The New Zealand Council of Educational Research, Massey University, Onstream Systems, Qual IT, Coruba Rum, Te Manawa Museum, Immigration NZ, Cancer Society Sunscreens, Qual IT, Trail Fund NZ, Hobson Leavy and MBIE.

Quality Assurance

Cluster has staff contracts that outline professional attitude and excellence, and include performance assessment. Cluster has three behavioural values:
Creative talent – highly skilled people who meet client needs
Excellent work – investigation followed by clever execution
Pride in work – attentiveness, perseverance and enjoyment.

Business Sectors

IT | Financial |Health | Education | Sports | Māori development | Tourism | Food | Engineering | Insurance | Diplomatic.
We work mostly in the private sector, but we also have proven experience with government agencies including Immigration, MED, DoL, Police, NZCER, TPK, MBIE.

 

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